To learn all about this topic Tarsa OPC has just released the "Guidance on the use of social media for professional organizers of congresses, conventions and events" .
Social networks are becoming a real revolution in the field of event management. The 2.0 is changing working methods, dynamic internal and ways of structuring, organizing and communicating. To deepen and learn about the proper use of social networks in the professional sector is born "OPC 2.0: Guidance on the use of social media for professional organizers of congresses, conventions and events."
This practical guide has been written and produced by OPC Tarsa team with the intention to learn and introduce readers worldwide OPC 2.0 in an agile, fast and highly functional. Was carried out in collaboration with the National Federation of Professional Congress Organisers (PCO Spain) and the illustrations have been had the artist Arly Jones.
"We have tried to summarize many years of learning and social media experience and share with colleagues. Not explain banalities or deeper into any tool for that and there are other books. What we are trying to propose and introduce practical applications to professional organizers in this new dimension of interpersonal relations, "said José Vicente Castaño, Director of Tarsus.
It is about 80 pages that discusses the current phenomenon of Social Media and the roles, the rise and types of social networks. It also provide basic knowledge on major social media (Facebook, Twitter, Tuenti ...), professional networks (LinkedIn..) networks (YouTube, Vimeo, Flickr, Picasa, Slideshare ...), blogs, bookmarks, wikis, cloud computing ...
also applies this content to world events and conferences in all strata (communication, customers, legislators, committees, preparation, marketing, strategies ...).
explains in the preface to the work Chon Durán, President of the English Federation of OPC, "Information Technologies and Communication compel us a continuous recycling and this guide is to facilitate this task of adaptation to new times. It does, moreover, a simple, educational and even therapeutic, it poses with clarity the difference between virtual conferences and congresses 2.0. Is well illustrated and amenity that helps us to introduce without much fear in the jungle of networks, blogs, bookmarks, wikis and other cyber paths. "
digital version of the guide was presented in the context of the recently held 24 National Congress of OPC, with great success acceptance by key organizer of the national congress.
the possibility of acquiring the practical work and teaching is now a reality. Copies can be purchased through the web. It also offers the possibility to download the book in PDF format.
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